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Missy Hughes on Building a Main Street Economy
Wisconsin's 2026 gubernatorial race is wide open - and the stakes couldn't be higher. With no incumbent for the first time since 2010, a large and diverse field of Democrats are vying for the nomination in what will be one of the most watched races in the country.
In this episode, Dr. Kristin Lyerly sits down with Missy Hughes, the former CEO of Wisconsin's Economic Development Corporation and longtime Organic Valley executive who's running on a platform of economic opportunity for all 72 counties.
Hughes isn't your typical candidate. She lives in western Wisconsin on a farm outside of Viroqua with 70 sheep, two donkeys, and a passion for growing dahlias. She's run eight marathons. She's a lawyer who spent 17 years in the dairy industry before leading the state agency that brought Microsoft, Eli Lilly, Milwaukee Tool, and Kikkoman to Wisconsin - securing over $10 billion in investment and 45,000 jobs.
Her pitch?
I'm not a politician, and that's the point.
We talk about her unlikely path from growing up in New York to rural Wisconsin, what a "Main Street Economy" actually means in practice, how she plans to bridge urban and rural divides, and what sets her apart.
