Oct 23, 2025, 12:43 PM CST
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RICHLAND CENTER, Wis. (WRCO / WRCE) – Wednesday night, around 7:10, Trent Franzen, 21 of Richland Center, was traveling eastbound on US Hwy 14, and went to turn northbound onto County Highway B.
Franzen admitted to looking at a vehicle on County B without looking or seeing a vehicle operated by Robert Pulvermacher, 42 of Richland Center, traveling westbound on US Hwy 14.
Franzen turned in front of Pulvermacher, causing him to strike the side of Franzen’s vehicle. Trent Franzen denied needing medical care.
Robert Pulvermacher was transported to the Richland Hospital by Lone Rock EMS due to a complaint of neck pain. Trent Franzen was issued a ticket for inattentive driving.
Adam Hess has been involved in radio broadcasting since 1990, with many of those years spent on the air at WRCO FM in Richland Center. Currently, Adam hosts the Weekend Wake-up and Prime Mover Saturdays on WRCO FM, jumps in and helps out with news duties, handles Social Media duties for WRCO and WRCE, and is the Director of Technology at a Southwest Wisconsin School District. Reach him at adam.hess@civicmedia.us.
Jo Ann Krulatz is Senior Radio Journalist and News Director at WRCO and WRCE in Richland Center. Email her at joann.krulatz@civicmedia.us.
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